Kwantum, a large retail store opened a new establishment in Genk, Belgium. To let the local inhabitants know we started a guerilla campaign called ‘Know where to stop’ putting suncreens on the frontwindows of cars at all the big parking lots in the city. From the front of the car, looking at the sunscreen, it seems like the car was fully packed with purchases from retail store Kwantum. Next to that we parked a fully packed car on several parking lots to get the full attention.
